In order to promote in Europe an economic activity domain based on the cultivation of tea plants the Association endeavours to implement any action fostering:

   The acquisition of knowledge and know-how by the European players of the domain, especially on the following aspects:

   Species and genotypes cultivated in the world and their adaptation to and to the various soils and climates across Europe;

   Techniques used worldwide for cultivation, harvest and processing and their adaptation to the European environment;

   The deployment of best practices for environment friendly cultivation, harvest and processing;

   The development of innovating technologies for cultivation, harvest and processing;

   The development of environment friendly tourism on the sites where tea is cultivated;

   The obtaining by the Members of labels at National or European label (such as the French “AOC” or the European “PDO”);

   The protection of botanic varieties considered by the Members as relevant regarding their cultivation in Europe.